The Dunlevie Co.
Product Design
About
Based in San Francisco, The Dunlevie Company is a cannabis brand crafted by artists for discerning consumers seeking sophisticated flavors and premium tactile experiences. With changing state-level legalization regulations, The Dunlevie reimagined its vape pen line to align with its evolving market. Our creative team conducted extensive research and development to redefine the product's future, focusing on user preferences and needs. Drawing inspiration from Art Deco and 1960s high-end men's fashion, as well as classic tobacco marketing, we infused a distinct and luxurious aesthetic into the brand's refreshed identity.