Backyard Footwear

Assistant Art Director, Trade Show Booth Design Lead

2018, FN FASHION TRADE SHOW, LAS VEGAS, NEVADA

Winner of Best New Booth Design Award for Fashion Trade Show - Las Vegas, Nevada

Backyard Footware, is a celebrated Dutch footwear company. In 2018 they introduced themselves to the US market with a branding strategy to meet US demands.

My Role: Our creative team developed a branding strategy for a debut in American retail space, as a featured guest of the FN Magic Fashion Trade Show in Las Vegas. Art leadership and relationship management was guided by Designer, Alexis Campanis. My role as an Assistant Art Director focused on building the creative team, competitive comparative analysis, creating consistency across mediums while building out branding content (copy + photography). Once our team reached Vegas, my role focused on building out, staging and set design.

Campaign Photography

FN Fashion Magic Trade Show, 2018