Salt Fitness v1

CREATIVE STRATEGY I BUSINESS DEVELOPMENT

2018 I SAN FRANCISCO, CA

A brick and mortar boutique fitness studio in NOPA, San Francisco. My role spanned across strategy for branding development, retail design, website redesign, team management, and user research through surveys, usability testing, and programming.

  • Website redesign

  • Art direction; video production

  • Photography

  • Spearheaded online retail

  • Art direction for seasonal designs