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CREATIVE STRATEGY: BUSINESS DEVELOPMENT I PRODUCT DESIGN I MULTIMEDIA
2013 - 2016 I SAN DIEGO, CA I AUSTIN, TX
A storytelling platform + lifestyle brand
Traveling across the US, our team practiced guerrilla marketing through wheat pasting and multimedia production across the globe to initiate the buzz through social media. The brand grew organically through this approach of connecting with people through the messaging and the relatability of adventure, acts of kindness, and bravery.
The brand also offered a retail element, an opportunity to design and produce retail products and stickers for distribution.
Product design
Retail development
Ambassador program
Video + photography
*Images included were pulled from @liveagreatstory’s social media, captured by various contributors, not by Meesh.