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ART DIRECTION I PRODUCT DESIGN I PHOTOGRAPHY
2018 I SAN FRANCISCO, CALIFORNIA
Product Design Team: Steve Feinberg, Travis Kasperbauer, Veena Muthusamy, Meeshel Dotson
Product Photography: Meeshel Dotson
LifeStyle Photography: Ladies of Paradise
The Dunlevie Company is a San Francisco based cannabis manufacture and product line. The brand was co-founded by artists for a demographic of cannabis consumers looking for refined flavor profiles and high-end products.
As legalization regulations and requirements shifted on the state level, The Dunlevie Co. relaunched the vape pen line of their in-house manufactured distillate. The product had evolved along with its target market and was in need of an evolved message and look.
We took inspiration from art deco and high-end men’s marketing from the twenties and fifties.
We partnered with Ladies of Paradise to create lifestyle shots that spoke to the everyday user.
Product Design
Product photography
Distribution kit redesign