Cole Coffee

Desktop I UX Design

What is Cole Coffee?

Cole Coffee has been a local stomping ground on the edge of the Oakland/ Berkely border in Northern California for over ten years. With a cafe as it’s central space for sale, the company has adjusted and redesigned the consumer experience in light of COVID-19. Currently, all orders are taken through two cafe windows. Here you can order. handcrafted on-the-go beverages, roasted beans, tasty treats, and retail.

Who is Cole Coffee For?

Scope of work

User experience research: Usability testing and interviews around the current user experience both on and offline, competitive comparative analysis, surveys, interviews, affinity mapping, user journey, task analysis, persona building

Tools

Adobe XD, InVision, Miro, Photoshop

My Role

UX Research, Content Strategist, Information Architecture, UX/UI Design

The Problem

How can a local coffee shop better serve their users through their online shopping experience and while increasing the efficiency of their process and sales?

Market Research:

Screening Surveys I Interviews I Affinity Mapping

Competitive Comparative Analysis I Usability Testing

What I found through comparative analysis and usability testing of both Cole Coffe and it’s competition - the checkout flow for purchasing retail is that the checkout flow was rather smooth.

Findings: